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When a concept rises, some will of course try to capitalize on it. But it is not only entrepreneurs who gain on that. Focus on hygge creates focus on Scandinavia and the Nordic countries and products, in fact everything Nordic. All over the world you can now find books about hygge, Nordic restaurants and Nordic Food have become very popular, Nordic design is trendy. YouTube is filled with videos about the Scandinavian lifestyle as well as way of living. But as important as trying to earn on the concept, many Scandinavian are happy to share it because it meens so much to themselves. We know how to cope with the hard and cold winters and how to survive in the dark. These are ideas which has grown and been tested out through centuries. Scandinavian citizens are often referred to as the happiest on the planet, with the Danes leading the way at the moment. We think that hygge has something to do with that - and if others want to learn more, it is even better.
Export hygge
When a concept rises, some will of course try to capitalize on it. But it is not only entrepreneurs who gain on that. Focus on hygge creates focus on Scandinavia and the Nordic countries and products, in fact everything Nordic. All over the world you can now find books about hygge, Nordic restaurants and Nordic Food have become very popular, Nordic design is trendy. YouTube is filled with videos about the Scandinavian lifestyle as well as way of living. But as important as trying to earn on the concept, many Scandinavian are happy to share it because it meens so much to themselves. We know how to cope with the hard and cold winters and how to survive in the dark. These are ideas which has grown and been tested out through centuries. Scandinavian citizens are often referred to as the happiest on the planet, with the Danes leading the way at the moment. We think that hygge has something to do with that - and if others want to learn more, it is even better.
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Scandinavian Hygge